The current consumer electronic market is saturated with technology that users don’t need (think 3DTV in recent times). .Lantern is a product that aims to encompass technology that users will value and realistically use.
Homes are getting smaller, and this facilitates adaptable technology suited to the user. This is why mobile devices and on demand content has become so popular, and .Lantern serves as a way of enabling this content in a sociable way.
Embracing I.O.T is an important part of the product, and serves as a sensible solution for the way users interact and connect with .Lantern. It also enables connectivity with existing apps and services in the market currently.